Explainers · Team project · 2024
Bauhaus Design Principles in Motion
Explainer video
Driven by a collective desire to infuse innovation into our craft, we embarked on a journey to marry the fluidity of motion with the structured elegance of Bauhaus design. The result is an explainer that teaches the principles by demonstrating them: every transition, easing curve and colour block is doing the teaching.
Credits
- Storyboard: Tolu Aina
- Animation: Stanley Agoha and Tolu Aina
- Illustration: Mercy Ajiboye
- Sound design: Gregory Henry
- Creative direction: Stanley Agoha
Challenge
Explain a design movement built on restraint without the film itself becoming static. The storyboard had to find motion inside geometry that was designed to sit still.
Approach
Treated each Bauhaus principle as a rule for how the shapes may move: circles roll, squares slide on a grid, triangles pivot from a point. The rhythm came from the sound design, which was cut before the final animation pass.
