3D · Experiments · Campaigns · 2025
Step Forward
3D motion spot for a Converse-style shoe
A short, visually engaging shoe advertisement that uses 3D animation to highlight the shoe's unique features. The aim was to blend motion design, product visualisation and sound design into a compelling 15 to 30 second piece. Modelled and rendered in Blender (Cycles), finished in After Effects.
Creative direction
- Visual style: sleek, minimalistic 3D environment with orbiting text
- Colour palette: monochrome with a blue brand accent
- Mood: futuristic, luxurious, streetwear
- Typography: bold sans-serif, high contrast, clean motion curves
- Sound design: RnB, laid back, sentimental (music: Freepik, High Rise)
- Creative direction, design and animation: Tolu Aina
