Campaigns · Studio work · 2023
Swiffer Instagram Stories
Four 9:16 cuts for a duster launch
- Year
- 2023
- Industry
- Home care
- Client
- Swiffer
- Format
- Instagram Stories
- Made as
- Freelance studio work
A set of Instagram Stories for Swiffer, built for the vertical feed. Two cuts edit live-action footage down to a single beat and land on the brand end card. The other two go macro: an animated close-up of the duster's fibres trapping dust, pollen and hair, painted rather than rendered, so the product demo reads as texture instead of a diagram.
The set
- Four 9:16 cuts, sized and paced for Instagram Stories
- Live-action edit to end card: one message, one beat, logo
- Macro animation of dust and hair caught in the fibres, built in After Effects from painted layers
- Brand colour system (green, yellow, orange) held across live and animated cuts
Challenge
Make a duster interesting for the three seconds a Stories viewer gives you, and make the animated demo feel like the same campaign as the live-action.
Approach
Lead with the person, close with the product. The macro cuts borrow the live footage's palette and lighting so the switch from film to animation reads as a zoom, not a change of world.